You are a project manager at a leading manufacturer of consumer electronics, personal computers and peripherals. Unfortunately, your company is facing a rapidly maturing market characterized by consolidation and commoditization. Hence, you have been assigned a project to drive growth and profit by integrating an online CRM (Customer Relationship Management) solution. Industry benchmarks suggested the CRM solution could generate $100-$300M in bottom line benefits.
 
The previous project manager for the project lacked an understanding of project management principles.