You are the project manager of the Sterling project. The goal is toexplore 2 possible new products for your company. Over €150,000 have been spenton this exploratory project. Market studies with focus groups show that there is aneed for both products. However, your sponsor is worried that you are only 60%finished and that the current ETC tells you that another €175,000 is required tofinish. What should you do?

 

A.) Stop the project because you are over budget

B.) Ignore the sunk cost in the decision making process

C.) The SPI is positive, therefore we can continue

D.) Defer the decision to the project control board